SOCIAL MEDIA DIRECTOR - PRESENT
As the social media director, I am in charge of leading and overseeing the projects of two teams: the marketing team in charge of planning social media campaigns and materials to share, and the graphic design team in charge of creating the artwork to share on our feed. I am also in charge of queuing material ahead of time using Hootsuite and tracking follower growth and interactions using various apps and services.
ALUMNI AMBASSADOR, JULY 2015 - AUGUST 2017
One of my roles as an Alumni Ambassador was to promote the National Student Leadership Summit (NSLS) in Washington DC every summer. I was in charge of developing online marketing solutions to promote the event and designing creative assets to share on Twitter and Instagram.
In 2016, my fellow Ambassador Rachel Gorgas and I worked with JA USA to produce a series interview videos with the NSLS sponsors for social media and YouTube. In 2016 and 2017, we also produced a highlight video for the events.
Throughout my career, I have honed my social media skills by founding, managing, and advising for the social media accounts of many organizations such as Cogzine, The Cogswell Chronicle, Cogswell ASB, and Herban Movement.